'Mêmoïde' is a name that evolved in late 2007 when he discovered memetics, an approach to evolutionary models of cultural information transfer based on the concept of the meme.
A meme is a "contagious information pattern that replicates by parasitically infecting human minds thus altering their behavior, causing them to propagate the pattern." Individual slogans, catch-phrases, melodies, icons, inventions, and fashions are typical memes.

Although, according to the memetic lexicon a 'mêmoïde' is a person whose behavior is so strongly influenced by a certain meme that their own survival becomes inconsequential in their own minds, this project is aimed at nothing less than infesting your mind with psychoactive electric&eclectic sounds...

Those should constitute mainly the electronic & ambient memosphere, where various memeplexes such as whole tracks, abstract themes, scary basslines, environmental & industrial noises are engineered into a hybrid, holistic audio experience - a DJ set that sounds like a live performance...